Retail insights teams are stretched across marketing, merchandising, and store ops — fielding more requests than they can deliver. Knit acts as a force multiplier: helping you say yes to more projects, reach harder audiences, and bring the shopper voice into every stakeholder conversation.

[Book a Demo](https://goknit.com/book-a-demo)

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Insights teams in retail are under more pressure than ever. More decisions, faster timelines, fewer resources. Here’s where we help most.

### Extreme convenience vs. service

Shoppers expect extreme convenience AND extreme service. You need to understand where to invest.

### Conversion pressure across channels

Conversion and basket size are under pressure. With shakeups like TikTok Shop, you need to evolve your channel strategy beyond the status quo.

### Owned brand competition is intensifying

Owned brands are moving upmarket, meaning fiercer competition than ever with national brands, and new paths to growth for retailers.

### More requests, same team

Too many requests, not enough resources. Insights teams are taking orders from every direction and need a way to do more without adding headcount.

### Shopper Insights & Path to Purchase

Understand why shoppers choose you — or don’t — and what drives conversion and share of wallet.

#### Shopper journey research

#### Channel preference

#### Conversion drivers

#### Competitive shopping behavior

#### Basket analysis

### Store Experience & Format Research

Test store layouts, in-store experiences, and format innovations with agile, video-based methods.

#### Store design research

#### In-store video diaries

#### Format testing

#### Department and category optimization

### Private Label & Owned Brand Strategy

Fuel your owned brand growth with insights on positioning, perception, and whitespace.

#### Private label perception

#### Owned brand positioning

#### National brand comparison

#### Premium tier opportunities

### Brand & Customer Understanding

Deep dive on your customer and brand perception — especially for hard-to-reach audiences.

#### Brand perception studies

#### Customer segmentation

#### Loyalty drivers

#### Hard-to-reach audience research

#### Attitudes and usage studies

Sarah Kling

Senior UX Researcher, Amazon Devices: Apps and Games

What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

## What people are saying about Knit

## See what a week to insights looks like for retail teams.

[Book a Demo](https://goknit.com/book-a-demo)