CPG insights teams are fielding more requests than ever, with shrinking timelines and growing pressure to validate before launch. Knit gives you agency-quality quant and qual in a single study — so you get to the stakeholder-ready story faster, without the rework.

Insights teams in retail are under more pressure than ever. More decisions, faster timelines, fewer resources. Here’s where we help most.

### Shelf space is harder to hold

Shelf space is a battle. Legacy brands are losing ground to nimble startups and DTC players. You need to understand your shopper faster than the competition does.

### High-stakes launches, high failure rates

Most new products fail. With significant R&D, packaging, and go-to-market costs on the line, you can’t afford to validate concepts after the fact.

### Trend validation paralysis

Trends are everywhere, but which ones have staying power? You’re seeing wellness, clean label, and emerging behaviors and need a fast, rigorous read before you invest.

### The digital shelf is noisy

You need to know what copy, imagery, and messaging will cut through on Amazon, DTC, and retail sites before you commit media spend.

### Foundational Insights

Understand who’s buying and why — the attitudes, behaviors, and motivations that shape your category.

#### Attitude & Usage studies

#### Consumer profiling

#### Segmentation

#### Need-state exploration

#### Occasion mapping

### Innovation & Concept Testing

Validate new products, packaging, claims, and pricing before you commit to launch.

#### Concept testing

#### Product testing

#### Package testing

#### Claims testing

### Shopper & Category Insights

Understand behavior at the point of purchase and build the data stories your sales team needs to sell in.

#### Path-to-purchase

#### Shopper behavior

#### Basket analysis

#### Category story development

### Trend & Whitespace Identification

Spot emerging trends worth investing in and find unmet needs in the category.

#### Trend validation

#### Whitespace analysis

#### Landscape studies

#### Category exploration

### Brand & Competitive Strategy

Understand your competitive positioning and optimize your portfolio.

#### Competitive analysis

#### Positioning studies

#### Portfolio optimization

#### Brand equity

Ammar Mahood

Global Brand & Marketing Strategy

We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we build out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

## What people are saying about Knit

## See what a week to insights looks like for CPG teams.