Shelf space is harder to hold
CPG insights teams are fielding more requests than ever, with shrinking timelines and growing pressure to validate before launch. Knit gives you agency-quality quant and qual in a single study — so you get to the stakeholder-ready story faster, without the rework.
Insights teams in retail are under more pressure than ever. More decisions, faster timelines, fewer resources. Here’s where we help most.
Shelf space is harder to hold
Shelf space is a battle. Legacy brands are losing ground to nimble startups and DTC players. You need to understand your shopper faster than the competition does.
High-stakes launches, high failure rates
Most new products fail. With significant R&D, packaging, and go-to-market costs on the line, you can’t afford to validate concepts after the fact.
Trend validation paralysis
Trends are everywhere, but which ones have staying power? You’re seeing wellness, clean label, and emerging behaviors and need a fast, rigorous read before you invest.
The digital shelf is noisy
You need to know what copy, imagery, and messaging will cut through on Amazon, DTC, and retail sites before you commit media spend.
Foundational Insights
Understand who’s buying and why — the attitudes, behaviors, and motivations that shape your category.
Attitude & Usage studies
Consumer profiling
Segmentation
Need-state exploration
Occasion mapping
Innovation & Concept Testing
Validate new products, packaging, claims, and pricing before you commit to launch.
Concept testing
Product testing
Package testing
Claims testing
Shopper & Category Insights
Understand behavior at the point of purchase and build the data stories your sales team needs to sell in.
Path-to-purchase
Shopper behavior
Basket analysis
Category story development
Trend & Whitespace Identification
Spot emerging trends worth investing in and find unmet needs in the category.
Trend validation
Whitespace analysis
Landscape studies
Category exploration
Brand & Competitive Strategy
Understand your competitive positioning and optimize your portfolio.
Competitive analysis
Positioning studies
Portfolio optimization
Brand equity
We needed a quick-turn solutions to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we build out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”